TRAI has issued a Tariff Order and a direction mandating several regulatory measures to improve transparency in tariff offers in access service and other consumer protection measures.

Subscribers to get full talk time on talk time recharges barring an administrative fee which shall not exceed Rs.2 per recharge and applicable taxes.

Subscribers to automatically get the benefit of straight tariff reductions without any preconditions of any explicit action by the subscriber, for example, sending SMS etc.

Customers in exiting lifetime plans can migrate to new lifetime plans with lower entry fee without having to make additional payment or recharges

Lifetime customers need not recharge more than once in 6 months for remaining connected.Customers to get key tariff information in vernacular language also at all the retail outlets of the service providers and their franchises.

No change in mobile number when subscriber change tariff plans or move from prepaid to postpaid or vice versa.

Blackout days (customary/festival days on which free/concessional calls /SMS are not available) limited to a maximum of 5 days in a calendar year. Such days to be be pre-specified and no subsequent alteration or addition permitted.

Promotional offers to be streamlined

The new measures effective from 15th September 2008 and applicable for all subscribers, new and existing.